COLD IS GOLD × JOURNEY
OPERATIONAL BRIEF · MAY 2026

A predictable flow
of new members.

This document lays out an operational plan to grow Journey’s membership among UK therapists and coaches through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

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01 / YOUR BUSINESS

We understand your DNA.

Journey (trading as Journey Starts Here) is a UK membership platform and professional community built exclusively for therapists and coaches, founded in 2024 by Dr. Nicole Nasr, a counselling psychologist, author and TED speaker who lectures at City, University of London. Based in London, Journey already has members across 16+ cities. It was born after the pandemic, when people kept asking Dr. Nasr for therapist referrals with no clear way to find the right practitioner, while practitioners themselves carried the isolation and business strain of solo private practice. Journey’s answer is the Journey Profile, a transparent, standardised way to show how a practitioner actually works, paired with a searchable directory, client matching, monthly workshops and a private peer community.

2024
Journey founded
UK platform created by Dr. Nicole Nasr, counselling psychologist, author and TED speaker
16+
cities with members
an international community of therapists and coaches already spanning 16+ cities worldwide
£9+
per month to join
from £9/mo for trainees to £39/mo for qualified professionals, the membership we will push
60K
UK practitioners addressable
counsellors, psychotherapists and professional coaches across the UK, the base this campaign targets

What sets you apart

Journey is not a generic listing site. It is built only for therapists and coaches, vetted and ethics-led, and designed around how practitioners actually work. The Journey Profile is meant to become an industry standard: a transparent view of a practitioner’s modality, approach and who they are a fit for, rather than a name and a phone number. Around it sit client matching, monthly workshops and a private peer community, so membership answers both the visibility problem and the isolation of solo practice in one place.

What we will push on your behalf

Journey membership, sold directly to individual UK practitioners, with the £39/mo professional tier as the core target. The campaign focuses on practitioners building a public profile, roughly 80% in private practice and 20% employed, NHS, charity or training-route, since all of them can hold a Journey Profile. The practitioner is the decision-maker, so there is no committee to navigate: the pitch lands when a therapist or coach recognises that the right clients cannot currently find the thing that makes their practice distinctive.

02 / YOUR MARKET

A market identified and qualified.

We start from the UK population of practitioners Journey is built for: counsellors and psychotherapists registered with the BACP (70,000+ members, 18,000+ in the public directory), the UKCP (~11,000) and the NCPS, plus professional coaches credentialed through the ICF and EMCC. We deliberately widen beyond pure private practice, around 80% private-practice oriented and 20% employed, NHS, charity or training-route, because all of them can hold a Journey Profile. The unit is the individual practitioner, who is also the decision-maker. Netting off students, organisations and cross-body overlap, and taking the conservative low end, the working universe is around 60,000 UK practitioners.

~60,000
practitioners identified
UK counsellors, psychotherapists and professional coaches across all practice settings
~30,000
contactable prospects
after applying the 50% ratio (findable contact + verified email)
~495
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~99
potential new members
over 12 months (UK B2B average closing rate: 20%) — at the £39/mo professional tier, roughly £46k of new annual recurring revenue

How we build this database

We cross-reference the BACP, UKCP, NCPS and EMDR registers, the Counselling Directory and Psychology Today, ICF and EMCC credential listings, LinkedIn and practitioners’ own websites to identify people who match your criteria. Every contact is then verified and enriched by AI: specialism and modality check, accreditation confirmation, email validation, and a last-12-month signal scrape (a book, podcast, talk, award or new practice). Impossible to do by hand across tens of thousands of practitioners — this is what makes qualification possible at scale.

Why 50% are contactable

Many practitioners publish a contact form or a generic clinic address rather than a direct email, and some list only through a directory. This 50% ratio is deliberately conservative for the segment — therapist and coach profiles typically yield 40% to 60% verified emails through our enrichment stack — to give you realistic projections rather than optimistic ones.

This sizing is the maximised, defensible version of the addressable UK base. We can tighten it (counsellors only, a single accrediting body, one region, or one specialism) or widen the geography (UK + Ireland) once Phase 1 has run. Membership compounds: every practitioner who joins and lists a Journey Profile makes the directory more useful to the next one, so early cohorts do double duty as revenue and as proof.
03 / PROSPECT SAMPLE

10 practitioners identified by our AI.

Before launching at full scale, we always start with a sample of 10 real UK practitioners, picked across therapy and coaching and across specialisms to show the approach works for the whole base. For each one we identify the person (never a clinic page), surface a recent verifiable signal, and explain why they fit Journey. The same method is then applied to your full base of ~30,000 contactable practitioners.

For each prospect, our AI identifies a concrete signal: a book, a podcast, a talk, an award, a new practice or a piece of research. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample mixes psychotherapists and counsellors (financial, couples, CBT, eating disorders, perinatal, neurodivergent) with professional coaches (relationship, executive, leadership, ADHD) across eight UK cities — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

Vicky Reynal

Financial psychotherapy · BACP psychotherapist · London
Financial psychotherapist in private practice, working psychodynamically with the emotional side of money; Times and Sunday Times columnist.
SIGNAL DETECTED

Her book Money on Your Mind: The Psychology Behind Your Financial Habits (Lagom, 2024) won the 2024 Money Awareness and Inclusion Award for Best Book. She is billed as the UK’s first financial psychotherapist.

WHY THIS PROSPECT FOR JOURNEY

A practitioner with a sharply defined niche that a generic directory cannot express. The Journey Profile is built to surface exactly this kind of specialism, so the clients who need a money-focused therapist find her instead of scrolling ‘counselling’ listings.

02

Angela Dierks

Couples & integrative therapy · BACP psychotherapist · London
Individual and couples therapist in private practice since 2010, clinical supervisor and former UEL lecturer.
SIGNAL DETECTED

Co-creates and co-hosts The Relationship Maze, a relationships and mental-health podcast with 180+ episodes on Apple Podcasts and Spotify.

WHY THIS PROSPECT FOR JOURNEY

She already produces content that draws an audience looking for relationship help. A Journey Profile turns those listeners into people who can actually find and book her, and the peer community speaks to a therapist used to working solo.

03

Kiranjit Janagal

Keeping People Well CIC · CBT psychotherapist · Wolverhampton
CBT psychotherapist with 15+ years’ experience running a social enterprise delivering early-intervention mental-health support and training.
SIGNAL DETECTED

Delivered a TEDxWolverhampton talk, Keeping People Well: A Prevention vs Cure Approach (published August 2024), selected as one of 12 speakers from 100 applicants.

WHY THIS PROSPECT FOR JOURNEY

Represents the 20% beyond classic private practice. Even running a CIC, her personal profile and visibility matter, and Journey gives a standardised home to practitioners who work across NHS, community and private settings.

04

Ali Hendry

AH Coaching & Training · Relationship & life coach, ICF MCC · Brighton
ICF Master Certified Coach, trainer and supervisor specialising in LGBTQ+ relationship coaching; runs an ICF-accredited relationship coach diploma.
SIGNAL DETECTED

Compered TEDxKingston upon Thames in 2024 (Rose Theatre, theme ‘Living The Good Life’).

WHY THIS PROSPECT FOR JOURNEY

An MCC coach with a clear niche and her own training arm. Journey’s vetted, profession-specific directory is exactly where a credentialed relationship coach wants to be listed, away from the noise of generic coaching marketplaces.

05

Ian Day

Challenging Coaching · Executive coach & coaching psychologist · Warwick
Chartered coaching psychologist and former FTSE 100 Head of Talent who coaches senior executives and is an associate professor at the University of Warwick.
SIGNAL DETECTED

Published a new book, The Coaching Leader: Coaching Skills for Leading through Complexity (Routledge, 25 September 2025).

WHY THIS PROSPECT FOR JOURNEY

A senior coach splitting time between academia and private practice, another shape of the 20% beyond pure private work. His new book builds an audience that needs a clear, credible profile to convert into coaching enquiries.

06

Darshini Santhanam

The Human Skills Company · Leadership coach, ICF PCC · London
Ex-Google and Microsoft technology leader turned ICF PCC coach focused on human and leadership skills.
SIGNAL DETECTED

Launched her own practice, The Human Skills Company, in November 2024, shortly after earning her ICF PCC credential in December 2023.

WHY THIS PROSPECT FOR JOURNEY

A brand-new independent practice is the moment visibility matters most. Journey gives a freshly launched PCC coach an instant, standardised profile and a directory presence rather than building discoverability from scratch.

07

Leanne Maskell

ADHD Works · ADHD coach & author · London
Award-winning ADHD and AuDHD coach and author who built ADHD Works and has trained 500+ specialist coaches.
SIGNAL DETECTED

Published AuDHD: Blooming Differently (co-authored with Dr Becky Quicke) in March 2025.

WHY THIS PROSPECT FOR JOURNEY

She sits at the centre of a fast-growing neurodivergence coaching community and certifies coaches who all need somewhere credible to be found. Journey is a natural home both for her and for the cohort she trains.

08

Harriet Frew

The Eating Disorder Therapist · Eating-disorder therapist, BACP · Cambridge
BACP-accredited eating-disorder specialist in private practice who runs intensives and trains other professionals.
SIGNAL DETECTED

Hosts The Eating Disorder Therapist podcast, published weekly and named in 2025 ‘best eating disorder podcasts’ lists.

WHY THIS PROSPECT FOR JOURNEY

A weekly podcast builds a national audience well beyond her Cambridge caseload. Journey converts that reach into a bookable, specialism-clear profile and connects her with peers working in the same niche.

09

Cara Langford Watts

Neuro Directions · Coaching psychologist · Oxford
Coaching psychologist specialising in ADHD, autism, Tourette’s and dyslexia; founder of Neuro Directions offering coaching, supervision and training.
SIGNAL DETECTED

Published the research paper ‘Shattering Silence: Autistic Women Redefining Coaching and Inclusion in the Workplace’ in the International Journal of Evidence Based Coaching and Mentoring (2024).

WHY THIS PROSPECT FOR JOURNEY

A research-active practitioner building an evidence base for neurodivergent coaching. A Journey Profile lets her translate that academic credibility into something the right clients and referrers can actually find and act on.

10

Laura Greenwood

Laura Greenwood Therapy · Perinatal CBT & EMDR therapist, BABCP · Huddersfield
BABCP-accredited CBT and EMDR therapist who left the NHS to build a private perinatal and maternal mental-health practice.
SIGNAL DETECTED

Won Best Growth Mindset at the NatWest Accelerator Awards 2024, and has been featured in national press and on mental-health podcasts.

WHY THIS PROSPECT FOR JOURNEY

An ex-NHS clinician growing an independent practice, the heart of who Journey serves. A standardised profile and a directory of fit-clients are exactly what a scaling solo practitioner needs, alongside a community to counter the isolation she left the NHS for.

04 / AI PERSONALISATION

Emails that look written by hand.

The difference between an email that gets ignored and one that gets a reply is rarely the offer, it is the first sentence. When a therapist or coach opens an email and reads a line that names their actual modality, a book or podcast they have just put out, or the body they are accredited with, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of UK practitioners, then weaves them into the opening line so every message reads as if a human spent two minutes looking the person up. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the practitioner’s own vocabulary, tied back to what Journey offers.

The principle: when a practitioner reads the email, they should think “this person actually looked at how I work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in practitioner vocabulary — modality, accreditation, specialism, supervision, caseload, private practice.

Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.

01

Specialism and modality

What we look for The practitioner’s specific niche and the approach they work in: psychodynamic, CBT, EMDR, integrative, AuDHD-affirming, perinatal, couples, executive, and so on.
Where we find it Their own website · Psychology Today · Counselling Directory · BACP / UKCP / NCPS listings · ICF / EMCC directories · LinkedIn headline
Findable on 95% of prospects
Raw data

Vicky Reynal practises as a financial psychotherapist, working psychodynamically with the emotional roots of clients’ money behaviours; billed as the UK’s first financial psychotherapist.

AI personalisation →

“Saw you practise as a financial psychotherapist, working psychodynamically with the emotional side of people’s money habits, the kind of specialism a standard directory tends to flatten into just ‘counsellor’.”

02

Accreditation and independent practice setup

What we look for Which register or credential they hold (BACP, UKCP, BABCP, NCPS, ICF MCC/PCC, EMCC) and the fact that they run their own or a recently-launched practice.
Where we find it Register directories · the site footer and ‘about’ page · LinkedIn experience · Companies House for incorporated practices
Findable on 85% of prospects
Raw data

Laura Greenwood is a BABCP-accredited CBT and EMDR therapist who left the NHS after more than a decade to build her own perinatal practice in Huddersfield, and won a NatWest Accelerator award in 2024.

AI personalisation →

“Saw you left the NHS after a decade to build your own perinatal practice in Huddersfield, and picked up a NatWest Accelerator award for it last year.”

03

A recent public output they put their name to

What we look for A book, podcast, talk, article or piece of research from roughly the last 18 months, something the practitioner personally created and is proud of.
Where we find it Their site’s media / press page · Amazon · Apple Podcasts · LinkedIn activity · journal databases · a plain Google search of their name
Findable on 75% of prospects
Raw data

Harriet Frew hosts The Eating Disorder Therapist, a weekly podcast that featured on several ‘best eating disorder podcasts of 2025’ lists, alongside her Cambridge private practice.

AI personalisation →

“Saw The Eating Disorder Therapist still goes out weekly and landed on a few ‘best of 2025’ lists, which is a lot of listeners who then go looking for you.”

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.

Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Journey has all three.

Our conviction is that we can install for you a steady stream of new paying members over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing