This document lays out an operational plan to grow Journey’s membership among UK therapists and coaches through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Journey (trading as Journey Starts Here) is a UK membership platform and professional community built exclusively for therapists and coaches, founded in 2024 by Dr. Nicole Nasr, a counselling psychologist, author and TED speaker who lectures at City, University of London. Based in London, Journey already has members across 16+ cities. It was born after the pandemic, when people kept asking Dr. Nasr for therapist referrals with no clear way to find the right practitioner, while practitioners themselves carried the isolation and business strain of solo private practice. Journey’s answer is the Journey Profile, a transparent, standardised way to show how a practitioner actually works, paired with a searchable directory, client matching, monthly workshops and a private peer community.
2024
Journey founded
UK platform created by Dr. Nicole Nasr, counselling psychologist, author and TED speaker
16+
cities with members
an international community of therapists and coaches already spanning 16+ cities worldwide
£9+
per month to join
from £9/mo for trainees to £39/mo for qualified professionals, the membership we will push
60K
UK practitioners addressable
counsellors, psychotherapists and professional coaches across the UK, the base this campaign targets
What sets you apart
Journey is not a generic listing site. It is built only for therapists and coaches, vetted and ethics-led, and designed around how practitioners actually work. The Journey Profile is meant to become an industry standard: a transparent view of a practitioner’s modality, approach and who they are a fit for, rather than a name and a phone number. Around it sit client matching, monthly workshops and a private peer community, so membership answers both the visibility problem and the isolation of solo practice in one place.
What we will push on your behalf
Journey membership, sold directly to individual UK practitioners, with the £39/mo professional tier as the core target. The campaign focuses on practitioners building a public profile, roughly 80% in private practice and 20% employed, NHS, charity or training-route, since all of them can hold a Journey Profile. The practitioner is the decision-maker, so there is no committee to navigate: the pitch lands when a therapist or coach recognises that the right clients cannot currently find the thing that makes their practice distinctive.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the UK population of practitioners Journey is built for: counsellors and psychotherapists registered with the BACP (70,000+ members, 18,000+ in the public directory), the UKCP (~11,000) and the NCPS, plus professional coaches credentialed through the ICF and EMCC. We deliberately widen beyond pure private practice, around 80% private-practice oriented and 20% employed, NHS, charity or training-route, because all of them can hold a Journey Profile. The unit is the individual practitioner, who is also the decision-maker. Netting off students, organisations and cross-body overlap, and taking the conservative low end, the working universe is around 60,000 UK practitioners.
~60,000
practitioners identified
UK counsellors, psychotherapists and professional coaches across all practice settings
~30,000
contactable prospects
after applying the 50% ratio (findable contact + verified email)
~495
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~99
potential new members
over 12 months (UK B2B average closing rate: 20%) — at the £39/mo professional tier, roughly £46k of new annual recurring revenue
How we build this database
We cross-reference the BACP, UKCP, NCPS and EMDR registers, the Counselling Directory and Psychology Today, ICF and EMCC credential listings, LinkedIn and practitioners’ own websites to identify people who match your criteria. Every contact is then verified and enriched by AI: specialism and modality check, accreditation confirmation, email validation, and a last-12-month signal scrape (a book, podcast, talk, award or new practice). Impossible to do by hand across tens of thousands of practitioners — this is what makes qualification possible at scale.
Why 50% are contactable
Many practitioners publish a contact form or a generic clinic address rather than a direct email, and some list only through a directory. This 50% ratio is deliberately conservative for the segment — therapist and coach profiles typically yield 40% to 60% verified emails through our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK base. We can tighten it (counsellors only, a single accrediting body, one region, or one specialism) or widen the geography (UK + Ireland) once Phase 1 has run. Membership compounds: every practitioner who joins and lists a Journey Profile makes the directory more useful to the next one, so early cohorts do double duty as revenue and as proof.
03 / PROSPECT SAMPLE03 — 08
10 practitioners identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK practitioners, picked across therapy and coaching and across specialisms to show the approach works for the whole base. For each one we identify the person (never a clinic page), surface a recent verifiable signal, and explain why they fit Journey. The same method is then applied to your full base of ~30,000 contactable practitioners.
For each prospect, our AI identifies a concrete signal: a book, a podcast, a talk, an award, a new practice or a piece of research. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample mixes psychotherapists and counsellors (financial, couples, CBT, eating disorders, perinatal, neurodivergent) with professional coaches (relationship, executive, leadership, ADHD) across eight UK cities — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Vicky Reynal
Financial psychotherapy·BACP psychotherapist · London
Financial psychotherapist in private practice, working psychodynamically with the emotional side of money; Times and Sunday Times columnist.
SIGNAL DETECTED
Her book Money on Your Mind: The Psychology Behind Your Financial Habits (Lagom, 2024) won the 2024 Money Awareness and Inclusion Award for Best Book. She is billed as the UK’s first financial psychotherapist.
WHY THIS PROSPECT FOR JOURNEY
A practitioner with a sharply defined niche that a generic directory cannot express. The Journey Profile is built to surface exactly this kind of specialism, so the clients who need a money-focused therapist find her instead of scrolling ‘counselling’ listings.
02
Angela Dierks
Couples & integrative therapy·BACP psychotherapist · London
Individual and couples therapist in private practice since 2010, clinical supervisor and former UEL lecturer.
SIGNAL DETECTED
Co-creates and co-hosts The Relationship Maze, a relationships and mental-health podcast with 180+ episodes on Apple Podcasts and Spotify.
WHY THIS PROSPECT FOR JOURNEY
She already produces content that draws an audience looking for relationship help. A Journey Profile turns those listeners into people who can actually find and book her, and the peer community speaks to a therapist used to working solo.
03
Kiranjit Janagal
Keeping People Well CIC·CBT psychotherapist · Wolverhampton
CBT psychotherapist with 15+ years’ experience running a social enterprise delivering early-intervention mental-health support and training.
SIGNAL DETECTED
Delivered a TEDxWolverhampton talk, Keeping People Well: A Prevention vs Cure Approach (published August 2024), selected as one of 12 speakers from 100 applicants.
WHY THIS PROSPECT FOR JOURNEY
Represents the 20% beyond classic private practice. Even running a CIC, her personal profile and visibility matter, and Journey gives a standardised home to practitioners who work across NHS, community and private settings.
ICF Master Certified Coach, trainer and supervisor specialising in LGBTQ+ relationship coaching; runs an ICF-accredited relationship coach diploma.
SIGNAL DETECTED
Compered TEDxKingston upon Thames in 2024 (Rose Theatre, theme ‘Living The Good Life’).
WHY THIS PROSPECT FOR JOURNEY
An MCC coach with a clear niche and her own training arm. Journey’s vetted, profession-specific directory is exactly where a credentialed relationship coach wants to be listed, away from the noise of generic coaching marketplaces.
Chartered coaching psychologist and former FTSE 100 Head of Talent who coaches senior executives and is an associate professor at the University of Warwick.
SIGNAL DETECTED
Published a new book, The Coaching Leader: Coaching Skills for Leading through Complexity (Routledge, 25 September 2025).
WHY THIS PROSPECT FOR JOURNEY
A senior coach splitting time between academia and private practice, another shape of the 20% beyond pure private work. His new book builds an audience that needs a clear, credible profile to convert into coaching enquiries.
06
Darshini Santhanam
The Human Skills Company·Leadership coach, ICF PCC · London
Ex-Google and Microsoft technology leader turned ICF PCC coach focused on human and leadership skills.
SIGNAL DETECTED
Launched her own practice, The Human Skills Company, in November 2024, shortly after earning her ICF PCC credential in December 2023.
WHY THIS PROSPECT FOR JOURNEY
A brand-new independent practice is the moment visibility matters most. Journey gives a freshly launched PCC coach an instant, standardised profile and a directory presence rather than building discoverability from scratch.
07
Leanne Maskell
ADHD Works·ADHD coach & author · London
Award-winning ADHD and AuDHD coach and author who built ADHD Works and has trained 500+ specialist coaches.
SIGNAL DETECTED
Published AuDHD: Blooming Differently (co-authored with Dr Becky Quicke) in March 2025.
WHY THIS PROSPECT FOR JOURNEY
She sits at the centre of a fast-growing neurodivergence coaching community and certifies coaches who all need somewhere credible to be found. Journey is a natural home both for her and for the cohort she trains.
08
Harriet Frew
The Eating Disorder Therapist·Eating-disorder therapist, BACP · Cambridge
BACP-accredited eating-disorder specialist in private practice who runs intensives and trains other professionals.
SIGNAL DETECTED
Hosts The Eating Disorder Therapist podcast, published weekly and named in 2025 ‘best eating disorder podcasts’ lists.
WHY THIS PROSPECT FOR JOURNEY
A weekly podcast builds a national audience well beyond her Cambridge caseload. Journey converts that reach into a bookable, specialism-clear profile and connects her with peers working in the same niche.
09
Cara Langford Watts
Neuro Directions·Coaching psychologist · Oxford
Coaching psychologist specialising in ADHD, autism, Tourette’s and dyslexia; founder of Neuro Directions offering coaching, supervision and training.
SIGNAL DETECTED
Published the research paper ‘Shattering Silence: Autistic Women Redefining Coaching and Inclusion in the Workplace’ in the International Journal of Evidence Based Coaching and Mentoring (2024).
WHY THIS PROSPECT FOR JOURNEY
A research-active practitioner building an evidence base for neurodivergent coaching. A Journey Profile lets her translate that academic credibility into something the right clients and referrers can actually find and act on.
10
Laura Greenwood
Laura Greenwood Therapy·Perinatal CBT & EMDR therapist, BABCP · Huddersfield
BABCP-accredited CBT and EMDR therapist who left the NHS to build a private perinatal and maternal mental-health practice.
SIGNAL DETECTED
Won Best Growth Mindset at the NatWest Accelerator Awards 2024, and has been featured in national press and on mental-health podcasts.
WHY THIS PROSPECT FOR JOURNEY
An ex-NHS clinician growing an independent practice, the heart of who Journey serves. A standardised profile and a directory of fit-clients are exactly what a scaling solo practitioner needs, alongside a community to counter the isolation she left the NHS for.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and one that gets a reply is rarely the offer, it is the first sentence. When a therapist or coach opens an email and reads a line that names their actual modality, a book or podcast they have just put out, or the body they are accredited with, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of UK practitioners, then weaves them into the opening line so every message reads as if a human spent two minutes looking the person up. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the practitioner’s own vocabulary, tied back to what Journey offers.
The principle: when a practitioner reads the email, they should think “this person actually looked at how I work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in practitioner vocabulary — modality, accreditation, specialism, supervision, caseload, private practice.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Specialism and modality
What we look forThe practitioner’s specific niche and the approach they work in: psychodynamic, CBT, EMDR, integrative, AuDHD-affirming, perinatal, couples, executive, and so on.
Where we find itTheir own website · Psychology Today · Counselling Directory · BACP / UKCP / NCPS listings · ICF / EMCC directories · LinkedIn headline
Findable on95% of prospects
Raw data
Vicky Reynal practises as a financial psychotherapist, working psychodynamically with the emotional roots of clients’ money behaviours; billed as the UK’s first financial psychotherapist.
AI personalisation →
“Saw you practise as a financial psychotherapist, working psychodynamically with the emotional side of people’s money habits, the kind of specialism a standard directory tends to flatten into just ‘counsellor’.”
02
Accreditation and independent practice setup
What we look forWhich register or credential they hold (BACP, UKCP, BABCP, NCPS, ICF MCC/PCC, EMCC) and the fact that they run their own or a recently-launched practice.
Where we find itRegister directories · the site footer and ‘about’ page · LinkedIn experience · Companies House for incorporated practices
Findable on85% of prospects
Raw data
Laura Greenwood is a BABCP-accredited CBT and EMDR therapist who left the NHS after more than a decade to build her own perinatal practice in Huddersfield, and won a NatWest Accelerator award in 2024.
AI personalisation →
“Saw you left the NHS after a decade to build your own perinatal practice in Huddersfield, and picked up a NatWest Accelerator award for it last year.”
03
A recent public output they put their name to
What we look forA book, podcast, talk, article or piece of research from roughly the last 18 months, something the practitioner personally created and is proud of.
Where we find itTheir site’s media / press page · Amazon · Apple Podcasts · LinkedIn activity · journal databases · a plain Google search of their name
Findable on75% of prospects
Raw data
Harriet Frew hosts The Eating Disorder Therapist, a weekly podcast that featured on several ‘best eating disorder podcasts of 2025’ lists, alongside her Cambridge private practice.
AI personalisation →
“Saw The Eating Disorder Therapist still goes out weekly and landed on a few ‘best of 2025’ lists, which is a lot of listeners who then go looking for you.”
A full sample of the email sent.
The personalised sentence above slots into a short, natural-sounding email. Here is what the opening message could look like, sent to Vicky Reynal, a financial psychotherapist in London, signed by Journey’s founder Dr. Nicole Nasr.
FromDr. Nicole Nasr · JourneyTovicky@reynal-psychotherapist.co.ukSubjecta quick (slightly nosy) question
Hi Vicky,
Saw Money on Your Mind took the Money Awareness and Inclusion Award for best book, and that you work psychodynamically with the emotional side of money, the kind of niche a standard directory just files under ‘counsellor’.
I’m Nicole, a counselling psychologist. After ten years in private practice I built Journey, a platform made only for therapists and coaches, where your profile shows how you actually work so the right clients find you instead of scrolling generic listings.
I’ve started putting together a Journey Profile for you. Want me to send it over so you can tell me if it gets you right?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Journey has all three.
Our conviction is that we can install for you a steady stream of new paying members over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.